As you know by now, Buff & File Nail Bar recently moved around the corner to 218 State Street in Portsmouth, NH. The move allowed for more mani-pedi chairs and the addition of a waxing and skin care room for our quickly growing business. With the move, we wanted an updated look for our logo. Buff & File co-owner and graphic designer Andree Connell designed the new identity, and says this about the update (from www.andreecreative.com):

The interior of the new space is airy and modern, with natural elements throughout, including wood pedicure platform and matching nail bar, and gray and white marble tile floors. Custom lighting brightens the space and illuminates the polish bottles, which provide a pop of color. I wanted the logo to feel equally airy and modern. The polish "drip" graphic above the text was inspired by my love of fashion magazines and the artistic way that magazine art directors and photographers swatch makeup for their articles. I love those artful blobs, drips, splotches, and smudges, and can't help but wonder how many times they had to dribble the product until they got it just right. Typography is one of my favorite elements of design, and these fonts were both new discoveries for me especially for this project. The "Buff + File" font is called Moon, which I love for its minimalism. Below, the font for "nail bar" is called Honeymoon, which I chose for its angles which are complimentary to the polish drip graphic and provide eye-pleasing contrast to the straight lines of Moon.

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Watch for more photos of the space and collateral using the new logo!